Why Bloggers Work

Bloggers WorkOften times when people ask me what I do and I tell them I run a blog, they usually follow up with “but what do you do for work?”. Even though I manage other social media sites and I’m a content creator on the side, Iron N Salt is my work.

It’s easy to assume that uploading photos on social media is an easy, lackluster, lazy, superficial career but in fact, blogging is a business. For me at least, I take pride that my photos are not just of me and they are a mixture of content I create on a daily basis. Part of my schedule is coming up with an idea and creating it, photographing it, editing it and planning my feed. Behind a lot of the photos that are being uploaded, there are countless brand collaborations which in turn equal to hours of back and forth emails, contracts, W9’s, follow ups and image transferring.

Working with brands goes both ways. I often get messages sent to me saying “how did you work with this brand?” Well… if I waited for brands like Glossier, Charlotte Tilbury & Lancôme to reach out to me, then I’ll probably be waiting my whole life. Blogging is about pitching yourself, sending media kits, proposals, decks and hoping to receive a positive response and in turn, a collaboration. I am very thankful that I’ve gotten to work with some of my dream brands and together with my first business partner, Valentina, we were able to create a little platform of our own.

Going on shoots may seem glamorous and fun, but in reality I’m changing a million times in the back of my car in the awful Miami humidity, while looking for decent locations with my photographer and it most definitely feels like work. I dread the days I have to shoot my clothes.

Part of blogging is learning to hustle. I have a public relations background which helps me a lot in the emailing world but there are many aspects of blogging that I find difficult. Learning photoshop, Indesign, SEO, running a website etc. All these different elements make up a blog and whether someone scrolls through an Instagram feed and thinks that’s it – that’s their deal.

I love blogging because it’s something that fulfills every single one of my creative needs. Photography, writing, editing, fashion, travel, inspiring others and connecting with people on new levels. I have so much to learn that I don’t even know where to start, but one thing I’ve learned in this journey is that consistency is key. I will continue to push myself and see where I can take this platform, if it works then great, if it doesn’t, then that’s okay too.

One thing is for sure, don’t ever doubt the intelligence of successful “bloggers” because behind those big accounts is one badass boss lady running the show.

Thank you all who keep supporting me! Love you to death.



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